Marketing & Business Development Manager

Marketing & Business Development Manager, London – £45,000+

Our client, a respected and growing legal firm, is seeking a highly driven Marketing & Business Development Manager with proven experience in the legal sector. This is a key leadership role focused on accelerating growth, strengthening market presence, and delivering long-term, sustainable profitability.

Key Responsibilities

• Lead the creation and execution of integrated marketing strategies across digital, social, SEO, PPC, email, and content.
• Elevate the firm’s brand and ensure consistent, professional representation across all channels.
• Partner with Heads of Practice to design and drive the firm’s business development strategy.
• Identify and secure new business opportunities, partnerships, and client relationships.
• Support fee earners in nurturing high-value client and stakeholder relationships.
• Set KPIs, monitor performance, and manage real-time lead generation to maximise conversion.
• Deliver clear reporting on ROI, trends, and campaign insights to senior leadership.
• Foster cross-department collaboration to drive firm-wide marketing and BD initiatives.

Experience & Skills

• 7–10+ years’ marketing and business development experience within a legal practice (essential).
• Proven track record of driving revenue growth and delivering impactful marketing campaigns.
• Experience managing Legal 500 and similar submissions.
• Strong strategic mindset with excellent commercial awareness.
• Exceptional communication, leadership, and presentation skills.
• Expertise across digital marketing tools, CRM systems, and analytics platforms.
• Highly organised, proactive, and confident managing multiple priorities in a fast-paced environment.

Key Performance Indicators

• Revenue and client acquisition growth
• Lead conversion and retention
• Marketing ROI and campaign performance
• Brand visibility and engagement

What’s on Offer

• Competitive salary and benefits package.
• Opportunity to work in a friendly, professional environment.
• Direct exposure to senior decision-makers.
• Career development and progression opportunities.